303% Growth in Mobile Video Ad Spend by Advertisers Targeting African Americans
Staff Writer
2014-01-26
.bugnews.bloggieblog.com .
African Americans use the internet a great deal in their downtime. With the popularity of mobile device and the mobile internet, African American internet eyeballs for ads has grown enough to attract ads.
Some key data points of the report include:
303% growth in mobile video and rich media ad spend by advertisers targeting African Americans and 195% growth in advertisers targeting Hispanics in the past year on the Vdopia network
60% of Hispanics and 43% of African Americans use their mobile phone as their primary device for accessing the internet1
In 2013, the combined spending power of African Americans and Hispanics was more than $2 trillion in the US2
45% of Hispanic and 46% of African American smartphone users are between the ages of 18 and 34. Only 35% of Caucasians fall into this category3
One-third of Hispanic smartphone owners belong to households with an annual income more than $75,0003
56% of African American smartphone users are in the South.3
88% of African American and 85% of Hispanic smartphone users have bought online in the past six months3
34% of Hispanic and 32% of African American smartphone owners also own a tablet device.4