Fox Cable Hispanic takes off
Staff Writer
2011-01-05
.bugnews.bloggieblog.com .
FOX Deportes and Utilisima outperformed the competition in the Hispanic cable landscape in 2010 with two of the most popular offerings for both men and women. FOX Deportes, the premiere U.S. Hispanic sports network, once again reigned supreme as the #1 Hispanic cable sports network in primetime in 2010, while Utilisima, the only 24-hour, 100% original Hispanic lifestyle channel, was the fastest-growing Spanish-language cable network among women 25 and over.
"As Latino demographics are forever evolving, we are thrilled that more of them, men and women, are watching our targeted cable channels," said Hernan Lopez, President and COO of FOX International Channels (FIC), who oversees both FOX Deportes and Utilisima. "Whether your interests lie in exclusive sporting events, or household lifestyle programming, we feel well-positioned to address the unique needs of our Hispanic consumer landscape."